Brand positioning: brand from urban romantic classic fashion, without losing the elegant and refined oriental culture, business and leisure-oriented, closely integrated with the current world fashion trends, pay attention to the version of the lines and jewelry with the smooth. Advocate and lead the fashion city white-collar women's healthy lifestyle and dress concept. Fully experience the fashion casual atmosphere of white-collar workers, the value of the product into the atmosphere of the feelings to enhance the potential value of clothing, and guide the new concept of consumer design ideas: the depth of the fashion connotation and leisurely interpretation of the release of female individuals Charm, promote individuality consciousness, integrate rich emotion and cultural connotation, take dignified, independent, self-confident and harmonious as the design principle, express the rich times information, but also reflect the wisdom and performance of self, thus filling the modern women's personality, human nature, taste.