2017/18 autumn and winter women's hot single product retail analysis
Inventories of the evolution of hot items, colors, and details.
Checkered West
List reasons
Casual wear and sports and leisure have dominated the mid-range market for many seasons. Formal wear has emerged and has been deeply influenced by suits. This change has become a major focus of the 2017/18 T-shirts, quickly resonating with street hipsters and Instagram.
popular elements
The mix and match trend is still strong, especially for the teenage market. Contrasts and mashups push suits to consumers, weakening the formality and formality of conventional suits.
data analysis
Check Plaid West accounted for 4.9% of new jackets, up from 3.6% in 2016. In terms of sales performance, the out-of-stock rate of Plaid West was increased from 54.8% to 65.8%.
The next trend
With the promotion of political activities and well-known designers advocating domineering apparel, formal wear is on the rise and suits will become increasingly important. In autumn/winter 2017/18, Plaid Western is the key single product. However, as consumers increasingly favor body-fitting models, suit suits will evolve from the West.
Eye-catching earrings
List reasons
Extremely prosperous trends have revived eye-catching jewellery. At the same time, as earrings accounted for an increase in the proportion of jewelry (see the bottom left chart), eye-catching earrings become popular items for autumn/winter 2017/18. The rise of contrast mashups is another important factor; eye-catching earrings inject vitality into simple suits, especially in the previous quarters of streetwear and sporty styles. Earrings are also ideal for presentation on Instagram and are ideal for gifts and online purchases (eg unlike rings, no size restrictions) and can be sold at a lower price. Eye-catching earrings are perfect for natural makeup, short hair, and dish hair.
data analysis
In the UK, from August to December 2017, the eye-catching earrings rose by 28.3% compared to the same period in 2016. Earrings rose from 30.2% to 40.8%, while necklaces dropped from 37.7% to 30.5%. It can be seen that the structure of accessories products has undergone significant changes.
The next trend
The popular trend of eye-catching earrings will continue until the spring and summer of 2018. Afterwards, the design of sculptural earrings and hard metal designs will show an upward trend.
Plush coat
List reasons
With the comfort, the sense of volume and the feeling of returning to the coat design, comfortable plush jackets will be engulfed by the markets in the fall/winter 2017/18 season. As an important styling on the T stage and on the street, plush has become a popular winter fabric. It is particularly stylish and suitable for casual and sophisticated styles. The short, compact fluff is more concise than the fluffy fur of previous seasons, and is suitable for bright colors and patterns. Teddy style can also replace the sense bomber jacket that Acne Studios leads.
data analysis
The number of fleece jackets has more than doubled (2017/18 autumn/winter vs. autumn/winter 2016/17).
The next trend
As Gucci and other big names advocating no fur design, down and artificial fur will continue to be an important trend to create imitation fur models, while at the same time will be an upward trend at the designer level. The fabric blend will be refurbished in casual and modern styles, while the fluffy bomber jacket will be suitable for more casual styles.
Fashion red
List reasons
Red is the common color of autumn and winter. Last winter, under the leadership of magazines and street fashion, the red revival was applied in a more fashionable way, not limited to the typical party series. Consumers are more open to the colors and are more and more willing to try bright colors, eye-catching and warm red into the suit, suitable for different skin colors and product categories.
data analysis
The share of red in various types of items has improved, especially in jumpsuits, trousers, dresses and jackets, a year-on-year increase of 18.8%. In terms of footwear, red rose by 21.89%.
The next trend
Red will still play an important role in the coming season. As the color is more and more in various types of single product, the overall layout will show an upward trend. Blush is critical for accessories and shoes, adding a touch of bright autumn and winter colors.
Socks
List reasons
Lower body equipment continued to feature wide leg and truncated shapes. The socks are covered with pleasing and practical ankles that perfectly match these silhouettes. Under the leadership of well-known designers (Yeezy, Balanciaga), this popular street piece uses sports socks or a contrasting sportswear combination to interpret contrasting mashup themes.
popular elements
Compared to natural materials such as leather and suede, the production costs of elastic uppers are lower, allowing mid-end retailers to renovate color themes throughout the season. Socks are a trend item, not an investment item, which enters the mass market and promotes multiple items and repeat purchases at low prices. The eye-catching high-heeled and novelty designs that are worth savoring on Instagram are inspired by Vetements.
data analysis
The proportion of socks in new boots has increased, from 9.4% to 12.5%, an increase of up to 21.0%.
The next trend
The shape of the pine cymbals will be on the rise, and the sock boot pattern will continue to be presented in the style of stiff, high and thighs.
Berets/caps
List reasons
Knitted caps and pompom hats are important parts of the practical winter basics. Despite this, a series of updated berets and caps will be more important in the 2017/18 fall/winter hat category. Consumers are more open to fashion headwear, and the proportion of hats in new accessories has increased from 4.5% to 5.4%. Previously, baseball caps had dominated the retail market.
Popular brands
Although the trend originated in the United States, European and British retailers are the mainstay of this trendy trend. In Asia, caps and berets are favored by Korean and Japanese brands, and Chinese retailers still dominate baseball caps.
data analysis
New products for caps increased by 118.3%. The proportion of new products in caps doubled from 4.1% in 2016 to 8.4% in 2017. The number of berets rose sharply from 2.8% to 5.0%.
The next trend
Refined plaid, fur and fur will be refurbished in the coming quarters.
