ErmenegildoZegna uphold the enterprise has always been pioneering spirit, in October to become the first shop in Mongolia, the Italian luxury men's brand. For nearly a hundred years, Zegna has successively opened up many emerging markets around the world, including China, Russia, India and Latin American countries as well as the newly-involved Mongolia. Recently, the global expansion of the Zegna Group is in full swing. In October, the new boutique, designed by architect Peter Marino, was grandly opened in Beijing, Hong Kong. The other Zegna and ZZegna stores debuted at IONcentre in Singapore. The opening of new stores in Mongolia is also part of the expansion plan of the Group. The flagship Mongolian store in Ulan Bator boasts 189 square meters of luxurious space on the ground floor of the tower of the central Sukhbaatar Square. The harmony between natural wood and stone creates a masculine shopping space that feels like being in an intimate gentleman's club. Giulia and Beretta architect Beretta Milan participated in the design of the new store. Ingenious details of the handling, clever use of natural materials, Zegna highlighted the classic style handed down from generation to generation and mature and elegant superior quality. ErmenegildoZegna, the ZegnaSport collection and matching accessories will be sold at the Zegna Ulan Bator store.