January 9, 2018, Paris and Beijing time - Saint Laurent announced today that it has reached a new cooperation with JD.com, a Chinese e-commerce giant, to supply Saint Laurent classic fashion products to consumers in mainland China through proprietary platforms. Saint Laurent will be a strong presence in Jingdong's newly launched luxury online shopping platform TOPLIFE. This platform is dedicated to high-end fashion luxury goods globally and is dedicated to creating an excellent online shopping experience for Chinese consumers.
Saint Laurent upholds an omni-channel global development strategy and is committed to providing consistently superior customer service across all distribution channels. This philosophy is consistent with TOPLIFE's mission. TOPLIFE will present Saint Laurent's full range of products and exclusive shopping experiences for Chinese consumers, including Saint Laurent's latest men's and women's collections, as well as related videos, promotional ads and latest news.
This cooperation will greatly benefit Saint Laurent's development in China. TOPLIFE has an advanced operating model, with clean and tidy storage facilities and first-rate hardware, providing quality services around the clock, ensuring delivery on the same day, and supporting multiple payment methods. Consumers in Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Shenyang, Wuhan and Xi’an will enjoy the exclusive “Luxury Express†service, which consists of a Saint Laurent product delivered by a courier in a suit and white gloves. Delivery.
Francesca Bellettini, president and CEO of Saint Laurent, said in this cooperation: "With the cooperation with TOPLIFE, Saint Laurent has obtained a personalized platform and advanced logistics network, which can provide customers with top-level luxury shopping experience. Bringing excellent and coherent consumer experiences to different consumers through different sales channels will surely maintain the good relationship between Saint Laurent and its customers."
Jingdong founder and CEO Liu Qiang Dong said: "JD.com welcomes the world-famous fashion brand Saint Laurent to enter Toplife. TOPLIFE was launched in October 2017 and is committed to creating a unique luxury online shopping experience that caters to both luxury brands. With consumers and attracting new customers at the same time, the arrival of Saint Laurent is bound to increase the expectation of Chinese consumers with increasingly keen sense of fashion and help TOPLIFE become the preferred platform for online luxury shopping.â€